Run a Business

Advertising is all about being noticed. Although it’s easy to get carried away with the marketing opportunities that the Internet offers, don’t...

You need to be very clear and precise in determining your market niche. Your small business will be most successful if you can position it such that...

The international stage is not the sole preserve of big business. As it becomes easier to travel to distant countries and to communicate with the...

Although sales and marketing are often treated together, they are quite separate functions and it is important to understand the differences between...

Your profit is your income minus your expenses. At a very simple level, you can increase your profit by generating more income and cutting back on...

Most marketing involves putting your business message in a prominent location – in a magazine, on a billboard, on the local radio – where people in...

These days, regardless of the business you are in, you need a website. And there's no point having a website unless interested potential customers...

There is a saying popular among gamblers: “hold on tightly, let go lightly”. In other words, stay in the game as long as you are winning, but get out...

Before you can hope to be able to measure the success of your small business, you must set out what “success” means. You need to examine why you...

In these challenging economic times, it is more important than ever for small business entrepreneurs to ensure that their operations are efficient....

Intellectual property is the legal term used to describe the results of creative endeavour. Such intellectual property – product designs, inventions,...

Running a business is not for everyone. However, many people at some stage in their lives will wonder if it’s for them. You may have been...

Research and development (R&D, sometimes called innovation, research and development or IR&D) is the process of investigating the market need and...

Enterprise involves taking risks. The time and money you spend developing a new product or service could prove to be a wise investment as the...

Estimates of home-based businesses range from 28 per cent of adult employment to 66 per cent of all businesses. However, no one really knows as it...

It’s a standard interview question: “where do you see yourself in five years?” A job candidate’s answer gives the interviewers an important insight...

A business without customers is not a business at all! As an entrepreneur, you spend a lot of time trying to find new people to buy your products and...

A press release can be a great means of getting publicity for your small business. But a bad one will not get you any publicity at all – the press...