Run a Business
Advice on growing and managing an established small business. Topics include marketing strategies, expansion options, intellectual property protection and performance measurement.
All About Traditional Advertising
How to use traditional advertising like print, newspapers and fliers to reach customers and grow your business.
Exploiting Your Market Niche
Find the right size market niche for your small business to grow without getting crushed by bigger competitors.
Going International with Your Small Business
Small businesses can expand internationally once they've saturated the UK market, starting with Europe's simpler trade rules.
How Do Sales and Marketing Differ?
Sales closes transactions when customers are ready to buy, while marketing creates demand and gets people interested in the first place.
How to Maximize Your Profit
Boost your profit by balancing higher prices with strong sales volume and smart cost management techniques.
Important Direct Marketing Techniques
Direct mail and email are the core of direct marketing, reaching customers straight without relying on third-party media channels.
Internet Marketing and Your Small Business
Low-cost ways to get your small business website noticed online through blogs, links, and free marketing tactics.
Knowing When to Quit
Know when to keep fighting for your small business and when it's time to walk away.
Measuring Success in a Small Business
Set clear, measurable business goals and track them against your actual results to know if your small business is truly succeeding.
Outsourcing for Small Businesses
Small businesses can cut costs and free up their team by outsourcing tasks like manufacturing and services to focus on what matters most.
Protecting Your Intellectual Property
Stop others from copying your inventions and designs by using patents, trademarks, and copyrights to protect what you've created.
Questionnaire: Could You Run Your Own Business?
Test yourself with this eight-point questionnaire to see if you have what it takes to run your own business.
Research and Development in Your Small Business
How small businesses can tackle R&D on a budget and access government grants to fund innovation.
Risk Management and Your Small Business
Protect your small business by taking a balanced approach to risk management that identifies threats without paralyzing decision-making.
The Facts About Small Businesses at Home
Nobody knows how many people run businesses from home because most deliberately stay hidden from official records.
The Growth of Your Small Business
Planning for your small business's future growth matters more than hoping for the best.
The Importance of Building Customer Loyalty
Repeat customers cost less to keep and bring in new business through word-of-mouth, so focus on building loyalty before chasing new buyers.
Writing an Effective Press Release
A badly written press release gets ignored by journalists, but the right structure and compelling lead paragraph can get your business real publicity.